- I translate.
- I turn what you want into what the systems need, then turn the technical side back into plain English, so you always know what was done, why, and how to read the numbers.
- I know what it takes to build.
- Before email, I spent more than ten years as a developer, building for a long list of companies that included Madison Square Garden, Radio City Music Hall, Canon and the PGA. When a strategy needs your website, ads, tracking or checkout tied in, I know that part too, and I make sure the numbers are right.
- You can see your numbers any day.
- Every business I work with gets a one-page scoreboard of the numbers that matter, so nobody has to wait for a report.
- I'll tell you straight.
- Call it the New Yorker in me. If I don't think something will work, based on what I've seen and what's in your data, I'll say so early. We're on the same side of the table.