Hi, I'm Jason. Consider it handled.

You can feel a gap where the result should be, or you've had a taste of it and want the rest. Either way, you want someone who has done it before to take it off your plate. That's what I do, inside the email and sales systems your business already has.

Jason Resnick, seated, in a red plaid shirt

You want it taken care of.

You can feel the gap.

Something needs doing that nobody on your team has done before, and you'd rather work with someone who has.

You've had a taste.

You've tried a few things and got a fraction of what you were after. You know there's more in there, and you want all of it.

Either way, you probably don't want to become an email expert. You want the result, you want it handled quickly, and you want to know you aren't paying for another consultant's learning curve.

What that has looked like.

A few results, in my clients' own words.

SPI Media opened its All Access Pass to more than 300 members on day one.

Their nurture sequences hadn't been touched in three years. We rebuilt the whole journey around segmentation and personalization, and the launch beat its sales target by about 40%, with 85% of sales in the first 24 hours.

The whole journey had to be re-thought, from opt-in to sale.
Matt GartlandCo-founder and CEO, SPI Media
  • 15% vs 4%

    Subscribers who went through Guitar Institute's nurture sequence bought at 15%. Cold traffic from Facebook ads bought at 4%.

    Ian McIntoshGuitar Institute
  • 780.5%

    The lift in Common Thread Co's quarterly inbound leads, plus about 10,000 more people on the list.

    Aaron OrendorffCommon Thread Co
  • 60% opens

    “What I've accomplished in 2 months with Jason is more than 2 years by myself.”

    Regina SweeneyTLP for Adults
  • 1,000+

    “In just 3 months, I've grown my list by over a thousand and increased conversions astronomically.”

    Annemie TonkenThis Can't Be That Hard

More from clientsRevenue I've found lately

Most clients stay for years.

Ashley, Jay, Ian and others have worked with me for a year or more, many of them for two or more.

It almost always starts with one measured, achievable ask. I look at it, and I usually find a few quick wins we can do first, so the work pays back what you're investing in me. Then it's dominoes, and we knock down the next thing, and the next.

Ashley Koff hired me to set up her Kit account. A few years later I was leading marketing for her new website, her membership and her certification programs.
I sent him a note asking for help and he responded right away. And then followed up with more information. And then one more time, to make sure we were all sorted. That kind of relationship-building is what drives a solopreneur's business.

We'd worked together a year or two earlier. When her domain started misbehaving at GoDaddy, she wrote to me, I dropped what I was doing to walk her through it, and she posted this without being asked.

Megan CollinsStyle Girlfriend

And some keep coming back.

A venture capital media company has brought me back project after project, from sales sequences in its courses to the automations behind its newsletter sponsorships.

Jonathan Stark has hired me for one-off projects a few times, including moving his daily list from Drip to Kit.

Part of the reason I had the confidence to migrate my 25k subscriber daily list to Kit was knowing that if I ever had a problem, Jason would have the perfect solution.
Jonathan Starkjonathanstark.com

The platforms trust me with their customers.

Most of my clients come from someone I've worked with, and many of the rest are sent by the software companies themselves.

Kit, Drip and RightMessage list me as an expert. When one of their customers wants something the platform can't do out of the box, their support and product teams send that customer to me, trusting that I'll get them to their goal and look after them well along the way.

Kit asked me to teach it.

When Kit wanted its customers to get more out of segmentation, its own team asked me to run the workshop at their conference, on building segments and putting them to better use.

What working with me is like.

I translate.
I turn what you want into what the systems need, then turn the technical side back into plain English, so you always know what was done, why, and how to read the numbers.
I know what it takes to build.
Before email, I spent more than ten years as a developer, building for a long list of companies that included Madison Square Garden, Radio City Music Hall, Canon and the PGA. When a strategy needs your website, ads, tracking or checkout tied in, I know that part too, and I make sure the numbers are right.
You can see your numbers any day.
Every business I work with gets a one-page scoreboard of the numbers that matter, so nobody has to wait for a report.
I'll tell you straight.
Call it the New Yorker in me. If I don't think something will work, based on what I've seen and what's in your data, I'll say so early. We're on the same side of the table.

See how I work, step by step

When I'm not the right fit.

Better to know now than three months in.

  • You're after the cheapest option. There are far more cost-effective options than me, and I'll say so on our first call.
  • You want results by lunchtime. Strategies need time and an audience to work. If you'll be refreshing the numbers every few minutes, we'll both be frustrated.
  • The plan changes every week. I'm glad to show you how it all works, but a strategy only pays off if we see it through.

A small list isn't on that list. One client sold software to flight schools. There are about 130 of them in the US, and his list was 118 people, which is nearly the whole market. The short brief you fill in when you book tells me whether we're a fit.

After answers more than a project? Book an hour to pick my brain for $350, and you'll have them by lunchtime.

A bit more about me.

I'm a proud New Yorker and a work-from-home dad to two boys, TJ and Lucas, married to THE most amazing and beautiful wife, Joanna. I started out in a cube building sites and managing teams, and I knew it wasn't for me. In 2010 I went out on my own and built this business from $0, and I've helped my clients bring in six and seven figures since.

Effort and attitude matter. They're the two things you control, and the rest falls into place.

Jason

Let's see if I can take it off your plate.

Fifteen minutes. You tell me what you're after, and you leave with my first read.

Grab a coffee with me