Email marketing you own, run by your AI.

Roost is an email platform that lives in your own accounts, and you run it by asking your AI for what you want. Your list, your automations and every email you've written stay with you, and I set the whole thing up.

Talk to me about Roost See if it fits

Renting your email platform, or owning it.

Kit, ActiveCampaign and the rest rent you a seat in their software. Roost runs in your accounts, so everything you build there stays yours.

Kit, ActiveCampaign and the like Roost

Your list Lives in their account, and you can export a spreadsheet of it. Lives in your own database, with every subscriber, tag, click and purchase.

Your automations Built in their editor, and they stay behind when you leave. Kept as files you own, with every version saved, so they go wherever you go.

The bill as you grow Climbs with every subscriber you add, including the ones who never open. You pay your sending engine by the email. Amazon charges about $0.10 per 1,000.

Your sending reputation Shared with everyone else sending from the same platform. Built on your own sending account and your own domain, and nobody else's sending touches it.

Working with AI A writing assistant inside their editor, if there is one. Built for your AI first. Everything Roost does can be done by asking, and the screens are there when you want them.

Getting started Sign up and start sending. More technical to set up, and I do that part for you.

When the platform changes its rules.

It isn't hypothetical. It happened to a client this year.

This spring, an email platform updated its acceptable use policy, and a client's whole product category landed on the wrong side of it. A few months later, a second platform sent the founder's account what read a lot like a warning.

So I asked the team one question. If the account closed tomorrow, what would you walk out with? The honest answer was a contact export, maybe. There'd be no automations, none of the emails inside them, no history, and no clean record of who had unsubscribed, which is the one thing a new platform needs before it can send a single email.

I built backups that run on their own. Every subscriber is copied off the platform every six hours, every automation and email is copied nightly, and an alert goes off if a backup ever stops. None of it has had to be used, and that's the point.

Roost is the same idea, built in from day one. Your list and everything you've built on it already live in your accounts.

Ask for the email you want.

Connect the AI you already use, and you can run your whole email program in plain English without ever logging in.

“Draft Tuesday's email for everyone who bought the course but hasn't opened anything in a month.”

Saved a segment of course buyers with no opens in 30 days.
Drafted the email in your template and your voice.
Previewed it as one real subscriber would see it.
Waiting for you to say when it goes.

Bring your own model.

Roost works with Claude, ChatGPT or whichever assistant your team already pays for. You draft, segment, build automations and read the numbers by asking.

See it before anyone gets it.

Any change can be rehearsed on a real subscriber first, so you see exactly what they'd receive before it's live.

Undo anything.

Every automation keeps its history, so if an edit goes wrong it rolls back to the version that worked.

Is Roost right for you?

It's an option I bring up when it fits, and never a requirement. If I don't need to move you, I won't.

Your list is big enough. At least 20,000 to 25,000 subscribers, so owning the setup pays off.
You're already doing the work. You run automations, personalisation and segmentation today.
You're paying for what you don't use. Your bill keeps rising for features you never touch.
Email is your main channel. You send often, and you want your other tools feeding into it.

If that isn't you yet, I'd rather get more out of the platform you have.

What owners usually ask me.

In about the order it comes up.

Isn't this a lot of tech to take on?

It's a different kind of setup, with a server, a database and a sending account where Kit would give you a login. I set all of it up in your name, sign your email with your domain, and hand you the keys.

What does it send through?

Roost sits on top of a sending engine like Amazon SES, Postmark, Resend, SendGrid or Mailgun. Switching engines later is a settings change, and your list and unsubscribes stay put.

Will my emails still land?

That's most of the work in the move. Your email is signed with your domain, clicks are tracked on your domain, and Roost paces every send while it watches your bounce and complaint rates. One-click unsubscribe is built in, which Gmail and Yahoo now require.

What happens to my current platform?

It keeps running the whole time, and only switches off once Roost has proven itself on your list.

We look at the numbers first.What you pay now, how much you send, and what you'd get from owning it. If staying where you are is the better deal, I'll tell you.
I set it up in your accounts.Your server, your database and your Amazon sending account, with email signed by your own domain. The accounts are in your name, so you hold the keys.
I move your list and your automations.People, tags, custom fields and every unsubscribe come across. Flows, sequences and emails are rebuilt, and imported history is flagged so nothing fires by accident.
We warm up, then switch.Amazon expects new senders to ramp up gradually. Roost paces the sends and shows your bounce and complaint rates against Amazon's limits, so we switch when the numbers say it's safe.

What does it cost?

Three parts, quoted for your business once we've looked at the numbers.

The move: A one-time project: setup, migration, rebuilding your automations and the warmup.
Running it: A monthly fee for hosting, upkeep and changes, or for me running your email outright.
Sending: Amazon bills you directly, at about $0.10 per 1,000 emails.

Below about 20,000 subscribers, staying where you are usually costs less. Owning pays off with a bigger list, or when you need something your platform won't do.

What if I want to leave?

Everything is already in your accounts. Your subscribers, your automations and your emails are yours to take, and you won't be waiting on anyone for an export.

Thinking about owning your list?

Tell me what you send and what you pay. I'll tell you whether Roost makes sense.

Grab a coffee with me