You'll probably call me about something specific, like automation, segmentation or a launch. That's where we start, and I'll look at the whole picture of how your business makes money while I'm in there.
You'll be more involved at the start, because I'll have a lot of questions about your data.
I'll need your email platform, wherever you sell, and wherever the revenue lands, so I can track it. If you have a sales team, I'll want to see how they sell too.
What you've tried, how it went, and what you're doing now. Who you think your customers are, why they buy, and what they say about you. I want to understand your revenue and your audience as quickly as I can.
I look for the quick wins that are also stepping stones toward the goal we set together, so the work starts paying for itself early, even if it isn't the thing you hired me for.
One client had a product sitting at number three in their sales over the last 90 days, and not a single email or sequence was selling it. People were finding it on their own, so my first suggestion was to start selling it.
Wins like that also teach me how your audience behaves, which makes everything after it better.
And you'll hear from me wherever your team already talks.
Every business I work with gets a one-page scoreboard of the three to five numbers you want to know every day.
They aren't only the numbers from my project. For an online store that might be the day's revenue next to ad spend, social and organic traffic, including the channels I don't touch.
If your team lives in Slack, I'll be in Slack. If you'd rather use email, or meet on Zoom through the first month, that works too. I fit myself around you, and all I need is a way to reach you.
The first few weeks are when I learn your business, so expect questions. Once I know how your revenue and your audience work, you'll mostly hear from me with results.
The technology should fit the business. The way we work together should too.
$350 one hour
Bring your questions, a campaign you're about to send, or a messy account. You get my answers, how I'm seeing the market right now, a recording and clear next steps. If you want answers by lunchtime, this is the one.
Book the hourfrom $15K four to six weeks
One specific problem with a clear deliverable. I find it, fix it and hand it back working, with the scope written down before we start.
Talk about a projectmonth to month rate set on our call
I run your email marketing and automation, own the numbers alongside you, and keep improving them month after month. There's no minimum term.
Talk about a partnershipSome people want email off their plate entirely, because they never wanted to do it, or they've done it for years and it's only sort of working. Others start with a project and keep going as the business grows.
If I think a partnership would get you to your goal faster, I'll say so early. If a project gets you there, I'll tell you that too.
That goes for a project and for a monthly partnership. It's the target I work toward, and I can't guarantee it.
What I can promise is that if I can't see a path to it on our first call, I'll tell you.
Before we start, I write down what's in scope and what isn't, so nobody is surprised later.
It's all about the relationship. We're people, and people need to talk to each other.
If something isn't working for you, say so. If I don't know about it, I can't fix it. I'll do the same from my side, and I'll describe exactly what I'm seeing.
There's no minimum term on a partnership. If you're wrapping up, give me about 30 days so I can write the documentation and hand everything over properly.
Fifteen minutes. You leave with my first read, and within a day you get the plan in writing. Rather pick my brain? Book the hour.